Pablo the Drug Mule Dog

October 14, 2009 at 1:38 am 1 comment

It’s the best use of dog-related black humor in advertising we’ve seen in a while.  Pablo the dead drug mule dog is back.  Pablo stars in a series of anti-cocaine ads for FRANK, the United Kingdom’s national anti-drug campaign.  

In the original ads (introduced in 2008), we’re introduced to Pablo as he lies on the floor in a cellar with a huge gash in his chest.  While a dealer removes bags of cocaine from his chest the dog (whose voice is provided by comedian David Mitchell) deadpans “Ever woke up with a huge gash in your stomach?  I’ve had better mornings“.

In the original ads Pablo is reanimated as an eviscerated, telepathic puppet that provides frank discussion on cocaine as he embarks on a quest to find out more about the drug trade that killed him.  The new campaign focuses on the damage cocaine does to the nose and heart of drug users.

Pablo’s story isn’t pure fiction.  Unfortunately it was scary easy to find stories of dogs and puppies have been used as drug mules by a quick search of the googles.


Entry filed under: dogs.

Kennel Club Photography Contest Winners Around the Web

1 Comment Add your own

  • 1. Alex @ SmartDogsTraining  |  October 19, 2009 at 1:22 pm

    Haha…Cool story line. I’ve never actually heard of the so called ‘drug mule’ before until today. Isn’t it amazing what length people will go these days to traffic drugs? Well, I sure do hope people get what message Pablo’s trying to send 🙂


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Because A Dog’s Mind is a Terrible Thing to Waste


Copyright notice

All original content on this Web site is copyright © on the date of publication by this author. All rights reserved except, of course, that others may quote from original content under the 'Fair Use' provisions of US copyright law.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 284 other followers

Recent Comments

lynellex on House of Horrors
Mary on I Hate Jon Katz Too
Susie on I Hate Jon Katz Too
Susan Jaffe on See no evil. Read no evil. Cit…
Top Dog Blog
Featured in Alltop


Add to Technorati Favorites
Dog Blogs - BlogCatalog Blog Directory
blogarama - the blog directory
Blog Directory
Blog Directory & Search engine
October 2009
« Sep   Nov »

%d bloggers like this: